365 new URL open url :u158.ccThe target audience of most fusion wear retailers is the growing Millennial population. As per Yadav, the elegance of traditional Indian wear and the comfort and functionality of western wear have transformed salwars into palazzos, churidars into leggings, patialas into skirts, kurtis into floor length dresses and even tunics. 鈥淲omen who spend a major part of the day in offices and outside prefer attire which ensure them both style and buoyancy. Fusion wear is the best to meet this changing demand in urban women in the age bracket of 25 to 40 鈥?the segment鈥檚 major target audience.鈥?
While the segment is proving to be a critical market for fashion-forward and spirited women in big cities, it has caught the fancy of women across all demographics, not liming the trend to metro and urban cities only. Women in Tier II & III cities are receiving quality education today, working in both the public and private sectors with immense exposure to social media. They have a good amount of disposable income and are increasingly experimenting with their outfits, visiting shopping malls in nearby cities specially to get a hold of fusion collections. Thus, a lot of brands 鈥?both online and offline 鈥?are targeting these potential customers.open url :u158.cc
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